CASE STUDY: TNT - THE CLOSER |
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OVERVIEW
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For the launch of the new season of The Closer, TNT turned to Encompass Outdoor to find a unique way to gather attention.
Encompass Outdoor envisioned an ad bag program with the added twist of focusing distribution on bakeries and pastry shops, reflecting a key theme of the show (baked goods).
650,000 bags were distributed through over 125 bakeries and cafes that serve pastries and desserts in the following markets; New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Atlanta, Washington, and Houston.
The program was well received prior to and during the debut of The Closer's new season.
This ad bag program is one in a series of efforts by Encompass Outdoor on behalf of Turner Broadcasting's programming.
TIMING: SUMMER 2008
