CASE STUDY: TD BANK |
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OVERVIEW
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In an effort to make the re-branding of regional banks now under the TD Bank brand more thorough, the company turned to Encompass Outdoor for a campaign that used a variety of techniques.
In a total of 7 markets, Encompass Outdoor provided marketing platforms in four distinct ways:
400 pizzerias distributed 20,000 FREE pizzas to customers in TD Bank-branded pizza boxes with the prominent phrase "Compliments of TD Bank".
620 dry cleaning locations provided a TD Bank-branded laundry bag for their customers to be used repeatedly for bringing their dry cleaning to the store.
Over 1.7 million TD Bank-branded coffee cups were distrbuted through 346 coffee locations
160 "FREE coffee days" were held in the markets and customers received free coffee in a branded coffee cup with the additional phrase "Compliments of TD Bank"
