CASE STUDY: ARIZONA TOURISM |
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OVERVIEW
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In the Winter of 2007, Arizona's Board of Tourism sought to increase awareness of travel opportunities in the state and its temperate climate. Utilizing a dry cleaning bag program from Encompass Outdoor, they were able to get that message into the homes and minds of the consumer.
Encompass Outdoor's 4-color process photo quality printing featured scenes depicting Arizona's warmth and beauty.
Nearly one million dry cleaning bags were distributed through locations in NYC, Chicago, Seattle and Minneapolis-St. Paul.
The client was again pleased with the quality of the media and the way it conveyed their message.
